You may face difficulties while doing SMS marketing. Firstly it costs a lot to hire someone to cold call people or to maintain an email list and constantly send out updated news bulletins or sales promotions.

SMS marketing is extremely cost effective, being nearly pennies to the dollar as compared to hiring someone to do cold telephone calls or door to door sales. Well now a days if you were to go out and try the exact same thing, the majority of companies will tell you to go online and put in an application because the world has literally turned digital and the world of telemarketing may not be dead, but it’s not nearly as profitable as it used to be and once again, this is where SMS marketing comes in handy. Economy today is in complicated conditions , especially for small businesses that are still trying to survive. That is why SMS marketing is a good  way for any business no matter what you are selling or offering. Whether you’re have small amount of money or you have enough savings , you will find the conversion ratio of selling people products through texts is much higher rather than cold calling, door to door sales, e-mail marketing and handing out fliers. This means that small businesses together with extended ones, both of them use SMS marketing in order to promote their activity. Customers receive all necessary information and owner of companies get additional promotion of their companies.

How do you persuade your customers to hand over their mobile numbers? You will have to overcome this  problem and became marketer that people believe in. Try to create positive reputation and it will work for you. Generally  acquisitions of customers are divided into two categories: direct and indirect. Direct acquisition means asking for your customers’ numbers specifically for the purpose of telling them about products and offers. It’s a more upfront approach that tends to have a slightly lower success rate than indirect acquisition, but it deals directly with the problem of permission.

Indirect acquisition means asking for your customers’ numbers for purely practical reasons  for example letting them know their order has arrived, reminding them about service dates, confirming appointments.